Remarkably Retro
"She was losing him… and she didn’t know why"
Listerine, 1956

"She was losing him… and she didn’t know why"

Listerine, 1956

The not so subtle sub-text:
"It’s all my fault! He’s cheating on me because of my bad breath. How could I have been so stupid not to gargle with Listerine at night and avoid all this pain!"
Listerine, 1940

The not so subtle sub-text:

"It’s all my fault! He’s cheating on me because of my bad breath. How could I have been so stupid not to gargle with Listerine at night and avoid all this pain!"

Listerine, 1940

"Go to bed, Stubborn… He’s not going to call!"
Listerine, 1956

"Go to bed, Stubborn… He’s not going to call!"

Listerine, 1956

Listerine magazine ad, 1951
I wouldn’t worry about it “Honey chile,” it wasn’t your breath; you were obviously barking up the wrong tree.

Listerine magazine ad, 1951

I wouldn’t worry about it “Honey chile,” it wasn’t your breath; you were obviously barking up the wrong tree.